The introduction of this speech aims to present the subject to the audience gradually. The orator uses comparison when describing Rhapsody Music Service to establish emotional appeal (pathos) with his audience (Tauber 00:00:27). He asks the audience directly about their familiarity with streaming services to spark interest in his speech and provide emotional appeal. The author outlines the structure of the presentation and provides the thesis statement to prove his preparedness and trustworthiness regarding the information he is about to present.
His central part contains rhetorical questions that attract the attention to the rational appeal (logos) of the subject. The author provides his personal experience with this service as a way to add ethos to his speech. By focusing on statistics, Tauber builds a sensible argument in favor of Rhapsody. At the conclusion of the presentation, the author explains how Rhapsody can be useful to his listeners. Tauber adds pathos to his speech by stating that he understands that they are “experiencing negative things” from the recession, and this service can provide a cost-efficient alternative to purchasing music (00:09:08). The author relies on logos in his speech and provides multiple reasonable arguments in favor of Rhapsody while avoiding figures of speech to remain strictly on point.
Tauber, Scott L. “Speech to Inform by Scott L Tauber (for college speech or public speaking courses).” YouTube, uploaded by TVSLT.