Social Media as a Powerful Business Tool

Paper Info
Page count 2
Word count 666
Read time 3 min
Topic Entertainment
Type Annotated Bibliography
Language 🇺🇸 US

Pannunzio, CO & Nelson C 2008, ‘Leverage the power of social media, Journal of Financial Planning, p. 6.

This article by Pannunzio & Nelson (2008) draws the readers’ attention to the fact that social media are not a simple modern entertainment that is likely to disappear in several years, but a powerful business tool that is used for communication and advertising. In the latter case, it allows achieving certain strategic goals, such as gaining access to new audiences, increasing the popularity of the brand, and expanding one’s business. The first strategy, as the authors state, is the most successful if social media are applied. The authors offer several steps to getting involved in using social media. They are to investigate, observe, join in, and move up. These steps allow a user to improve communication skills and even start one’s own business using creating blogs. The authors also briefly describe each of the most popular social media (YouTube, LinkedIn, Facebook, etc) for those who are unaware of them. Apart from this, the article also presents information about blogging, vlogging, and podcasts which may also be interesting for the readers who do not know much about these media. These tools, according to the article, can help in promoting one’s business because they allow posting advertisements inexpensively.

Perkins, B 2008, ‘The pitfalls of social networking’, Computerworld, vol. 42, no. 7, pg.44.

In this article Perkins (2008) presents his ideas about social networking. He starts by showing how widespread social networking has become by informing about Queen Elizabeth’s 2007 Christmas message which was posted on YouTube. Perkins focuses on the pitfalls of social networking, though he still admits that it largely facilitates communication. One of the main disadvantages of social networking is that they may damage computer infrastructure because they post numerous pictures, videos, music tracks, etc which take much of computer memory if they are downloaded and stored. Another pitfall is that they may spread viruses and other malware because social networking systems rarely care about security. Perkins also discusses the cons of social networking in terms of employees’ productivity; to illustrate this he presents a story about a UK trader who was spending four working hours each day on Facebook and when asked to stop, he claimed that losing his profile there worried him more than losing his job. The final most important disadvantage is the disclosure of personal information, which is extremely important for some companies. At the end of the article, the author calls for organizations to adopt policies that take into consideration all these pitfalls.

Sophos, C 2009, ‘Denying staff access to social networking sites will only drive them to find the way around the ban’, Engineering & Technology, p. 55.

The article which comes from this newspaper informs about the companies’ fruitless tries to ban online social networking (such websites as Twitter, Facebook, MySpace, etc). The author begins by presenting some statistical data regarding people who visit these websites during their working time. It is stated in the article that every office worker has confessed to spending at least 30 minutes a day on the abovementioned sites. This results in the staff’s poor performance and, correspondingly, lower productivity of the whole company. The biggest concern expressed in the article is that blocking the sites which the employees use daily is likely to make them find ways around the ban, which may cause even more damage to the companies. However, this tactic is still used by many organizations in the United States, The United Arab Emirates, Montenegro, and other countries. The author mentions that some of the companies do not mind their employees’ using social networks because it is easier to monitor the personnel when one knows where to find them. He also advises the companies that prohibit visiting Facebook and the like websites to be attentive when compiling public lists of those who visit them because mistakes often happen due to some pages having false titles.

Cite this paper


EssaysInCollege. (2022, May 23). Social Media as a Powerful Business Tool. Retrieved from


EssaysInCollege. (2022, May 23). Social Media as a Powerful Business Tool.

Work Cited

"Social Media as a Powerful Business Tool." EssaysInCollege, 23 May 2022,


EssaysInCollege. (2022) 'Social Media as a Powerful Business Tool'. 23 May.


EssaysInCollege. 2022. "Social Media as a Powerful Business Tool." May 23, 2022.

1. EssaysInCollege. "Social Media as a Powerful Business Tool." May 23, 2022.


EssaysInCollege. "Social Media as a Powerful Business Tool." May 23, 2022.