Introduction to Product and Company
On a typical day, most people around the world use at least one cleaning or beauty product for a range of purposes. These products are selected from a variety of manufacturers, and each promises better results. In this study, the objective was to find one product and explore its ecological, social, and economic impacts. Pantene Shampoo was selected for this study, and it falls under the category of beauty items. According to D’Souza and Rathi, shampoos are used to clean the scalp of dirt, sweat, and other previously applied hair products. They are an important part of beauty products because they prevent hair damage.
Pantene Shampoo is part of the Proctor and Gamble Company’s product. However, the Pantene was founded in Switzerland in 1945 by Hoffman-LaRoche (Mahalli). P&G acquired Pantene in the year 1985, which has since gained significant success as it is sold in over 55 countries. In 1994, Pantene surpassed $1 billion in revenue, and it was recognized as the world’s leading hair care products (Mahalli). There are three types of Pantene’s shampoo, which are clarifying, anti-breakage, and dry shampoos.
There are a number of raw materials used in making Pantene Shampoo. These ingredients react differently to people, which is why users should read the packaging to understand how they might be affected when using the products. The shampoo contains panthenyl ethyl ether, cocamide MEA, xylenesulfonate, tetrasodium EDTA, sodium benzoate, trihydroxystearin, and ethylene glycol distearate (Pantene; Willet). Each of the listed ingredients plays a unique function such as strengthening hair, increasing shelf life, improving thickness, and maintaining the scent of shampoo. Additionally, Pantene shampoo also contains sodium nitrate and citric acid that helps in balancing the PH, as well as fragrance.
Manufacture and Packaging
Companies are conscious of how they manufacture and package their products because of the growing calls for environment conservation. As a result, P&G introduced “beach bottle” packaging approach for shampoo (Mohan “P&G Unveils First Recyclable Shampoo Bottle”). These packages are recyclable, and they are collected from the beach plastic. The company works with TerraCycle, a company that collects and sorts plastic waste from beaches in France and the U.K. Additionally, P&G came up with a way for water conservation. In 2016, the company introduced the Pantene Shampoo packaging with “ShowerGlass” embedded on the bottle (Mohan “Pantene Bottle Helps Save Water”). The five-minute shower glass would act as a timer and would help the users to conserve water. In addition, the shampoo packaged was designed later and rinse out immediately. Nonetheless, the plastic bottle packaging pollutes the environment, especially when the customers discard them carelessly after use. The clients also experience shampoo bottle clogging that significantly affects its use.
Proposal for Sustainable Change
After reviewing some of the evidence used in this report, there are several recommendations that can help the company conserve the environment and protect its users. First, environmental pollution through wastage of plastic packaging is common. Therefore, P&G should focus on manufacturing and donating garbage disposal bins to be placed in different cities around the world. These bins would help the people to dispose of the plastics after use easily. As a way of boosting customer loyalty and environmental cleanliness, Pantene should consider introducing a point-based system where clients earn points when they return shampoo’s packaging after use. The points can be redeemed for a product when they get to a specific limit.
D’Souza, Paschal, and Sanjay K. Rathi. “Shampoo and conditioners: What a dermatologist should know?” Indian journal of dermatology, vol.60, no.3, 2015: 248.
Mahalli, A. “Pantene Review 2019: The Most Powerful Brand in Hair Care Explained.” Maple Holistics, Web.
Mohan, A. M. “P&G Unveils First Recyclable Shampoo Bottle Made with ‘beach Plastic’.” Greener Package | Knowledge Exchange for Sustainable Packaging, 2020, Web.
Mohan, A. M. “Pantene Bottle Helps Save Water.” Packaging World, 2017, Web.
Pantene. “Shampoo & Conditioner Ingredients.” Pantene | Hair Products For All Hair Types, 2020, Web.
Willet, B. “Pantene Shampoo Ingredients.” Our Everyday Life, 2017, Web.