When expanding into foreign markets, organizations need to be exceptionally wary of the differences in the economic, political, and sociocultural contexts. Otherwise, the failure to align with the set requirements and expectations will entail the inability to attract customers. For a U.S. company selling software on math, language, and coding to expand into two different countries, commonalities such as language, consumer habits, and the extent and efficacy of education must be incorporated into the analysis of the target settings. By integrating the specified factors into the analysis, an organization producing educational software for learning languages, math, and coding will advance in the selected economic setting.
Commonalities observed across the specified domains will guide a company toward the marketing strategy that will allow attracting as many clients as possible. For instance, in the contexts of Australia and Scotland, recognizing the differences in the use of English, particularly, the specifics of the Australian dialect, will allow a U.S.-based company to promote its product so that the target population could use it effortlessly (Ford et al., 2018). In addition, education opportunities, particularly, the focus on IT-related learning options, must be assessed to ensure that the local demographic will appreciate software for learning to code. Finally, consumer habits will help the company set the price and introduce the branding framework that will place the product at the top of the market.
By conducting an analysis that embraces commonalities such as language, education specifics, options, trends, and general consumer habits, a company offering software for building skills in math, language, and coding will attract customers’ attention promptly. Thus, noticing the commonalities across the specified domains will help a firm selling learning software gain some recognition among selected population members. Thus, the firm in question will build a loyal customer base, which will expand as the organization continues to increase its competitive advantage by focusing on quality and communication.
Ford, J. B., Merchant, A., Bartier, A. L., & Friedman, M. (2018). The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States. Journal of Business Research, 83, pp. 19-29. Web.