In the present day, in order to stay competitive and develop, a considerable number of companies aim to form their corporate initiatives, policies, and values responsive to public demand and focused on sustainability and responsible operation. For instance, the Lego Group may be regarded as an international company that demonstrates excellence in relation to its corporate social responsibility, ethics, and diversity. First of all, it emphasizes the significance of environmental preservation – by 2030, Lego plans to make its core products and packaging from fully recycled and renewable materials (“Environment,” n.d.). Moreover, in partnership with the World Wildlife Fund (WWF), it undertakes efforts to reduce its carbon emission and eliminate waste at any landfill site.
At the same time, Lego is committed to the highest standards of ethics, business integrity, anti-corruption, and social responsibility. That is why it is a member of the ICTI Ethical Toy Program, which aims to improve supplier performance (“Responsible business principles,” n.d.). In addition, all partners of the company should adhere to its Responsible Business Principles that articulate the company’s expectations in relation to ethics, the environment, and people. Finally, diversity may be regarded as the core of the company’s values and principles. It works “with a broad definition of diversity, from gender, ethnicity, background and experience to other dimensions such as lifestyle and family responsibilities” (“A diverse and inclusive workplace,” n.d., para. 2). The company believes that only inclusive staff and the creation of a safe space where people feel equal and respected can empower customers and contribute to their development.
Another company that also implements multiple initiatives to promote sustainability, diversion, inclusion, and equity on the basis of the principles of ethics is The Walt Disney Company. Following its 2030 Environmental Goals, it plans to reduce waste and greenhouse gas emissions, uses solar energy for its facilities, and support multiple non-profit organizations through the Disney Conservation Fund (“Disney releases 2021 corporate social responsibility report,” 2022). Similar to Lego, the company works with its partners and suppliers according to the standards of ethics. Finally, Disney emphasizes the significance of diversity not only in the workplace but in the world as well. It supports programs that serve underrepresented and vulnerable communities and launches initiatives for new talent acquisition. In addition, the company supports diversity through its content praising characters from various backgrounds in its stories and films. In general, it is possible to say that as global corporations that target almost all population groups, both Lego and Disney consider public demand and have the same focus on social responsibility, ethics, and diversity.
In turn, there are companies that do not emphasize their commitment to the principles of ethics and diversity. Thus, Rolex, the watch brand, focuses on the highest quality of its products; however, no official information concerning the ethicality of its performance and the diversity of its workforce is available. At the same time, the company has managed to establish the best principles of corporate social responsibility – it contributes to environmental preservation, the exploration of oceans, and the improvement of people’s lives all over the world. At the same time, Rolex has chosen the practice of support through its Rolex Awards for Enterprise and the Rolex Mentor and Protégé programs. The Rolex Awards for Enterprise was created in 1976 to support talented individuals who do not have access to traditional funding and help them realize their scientific and technical projects to benefit millions of people (“About the Rolex Awards for Enterprise,” n.d.). In turn, the Rolex Mentor and Protégé program targets to support talented people in the sphere of art and culture.
All in all, it is possible to conclude that global corporations, such as Lego and Disney, that target almost all population groups across the globe focus on all aspects of corporate social responsibility, ethics, and diversity, supporting similar initiatives and following the same guidelines. They present their missions and visions, emphasizing their contribution to people’s well-being and environmental safety. At the same time, in contrast with them, luxurious companies, including Rolex, that produce high-end and quality products frequently consider their reputation and support socially significant initiatives; however, the principles of ethics and diversity within them remain unclear.
About the Rolex Awards for Enterprise. (n.d.). Rolex.
A diverse and inclusive workplace. (n.d.). Lego.
Disney releases 2021 corporate social responsibility report. (2022). The Walt Disney Company.
Environment. (n.d.). Lego.
Responsible business principles. (n.d.). Lego.